The research from Gumtree revealed that applicants from the UK are too ‘modest’ when it comes to selling their own worth.
The study included 1,500 jobseekers and employers and discovered that interviewers find it difficult to determine a candidate’s ability because of their reluctance to talk about their skills, whilst those on the other side of the table admitted promoting themselves did not come easily.
More than 90% of those seeking work said they did not have the confidence to play up their strengths and expertise, preferring instead to pin their hopes on the interviewer being able to read between the lines.
Younger workers were found to be the worst culprits, with those applying for positions in either the NHS, public sector and, surprisingly, the media, finding it the hardest to let their skills shine through.
The employers participating in the survey said that around a third of jobseekers fail to sell themselves well during an interview.
The candidates said that their lack of bragging came as a result of either shyness, modesty or natural reticence. Around 27% admitted they sell themselves ‘very poorly’ when placed in an interview situation, regardless of what the job was for.
John Lees, a careers expert pointed to the ‘stiff upper lip’ that the Brits are famed for, as being one of the leading causes for interview failure.
Mr Lees described the challenge of finding a job as a ‘huge struggle,’ despite the improvement in unemployment figures. However, he added that boosting chances of success at the ‘traditionally intimidating interview process,’ could be achieved simply by learning how to let your skills naturally show.